Really glad you're here.

My path into style started with formal training and real world experience. I studied Merchandising Management in college and went on to work in retail boutiques and within a fashion brand, spending years inside the mechanics of how women shop and get dressed. That combination gave me a front row seat to something I couldn’t ignore. Even when women bought pieces they genuinely liked, those pieces rarely added up to cohesive outfits once they were home and in their own lives.

That gap mattered. A single top or jacket might feel exciting in the moment, but without understanding how it worked with the rest of her wardrobe, the feeling didn’t last. The clothes weren’t doing the work together. And instead of style creating ease or enjoyment, it often left women feeling like something was still missing.

Working inside a brand taught me a lot, but it also showed me the limitation of styling that lives only inside shopping. I wanted to understand the deeper workings of style. How proportion works. How color supports or drains. How context matters. How a woman’s life, body, and personality all need to be considered at the same time. That curiosity, and the desire to have a greater impact, is what led me to become a Certified Personal Style Coach and eventually build my own business.

I didn’t want to help women buy more clothes. I wanted to help them style themselves, with understanding and intention, outside the walls of a fitting room and beyond a single brand. Style should make you feel something other than lack. It should feel supportive, expressive, and grounded in who you actually are.

Today, my work is focused on helping women, especially those in midlife, bring order and intention to something that touches them every single day. Style is not vanity. It’s a tool. It affects presence, perception, and how fully a woman takes up space in her life. My job is to help her use it with clarity, ease, and purpose.